Projecting site-specific artworks onto buildings provides ambient illumination of city spaces at nighttime, a feeling of safety, and an enlivenment of buildings’ facades.

We see elements such as this in the urban environment as ways to promote the lengthening of hours of activity in the city. These are also short-term ways of enhancing enjoyment, sense of place and identity.

Used in established urban neighborhoods, projections can enhance community feel by bringing people together. In struggling or developing areas, projection is one of many quick-win interventions: a low-impact, short-term way to promote sense of place, pride and identity.

Using sophisticated 3D mapping, projections can be designed for particularly prominent buildings to celebrate special events and dates; the large scale and very visible locations make it very accessible.

Christmas; Melbourne Town Hall:

http://www.youtube.com/watch?v=gYPvBFrtoFM

100^th Anniversary; Liver Building, Liverpool UK:

http://www.youtube.com/watch?v=1eGIAcOkyUM

Appropriated for commercial and marketing uses- such as the advertisement here for LG in Berlin- grand scale projection is emerging as a very cool form of advertising:

http://www.youtube.com/watch?v=Lm1CvO1IQxY

An extension of the potential of art to bring life and interest to the city; projections attract people to come to pause and stay a little longer in nighttime city spaces- using the streets as a canvas, bringing liveliness and art into the city at night.

Sydney Opera House:

http://www.youtube.com/watch?v=o5ZvCv7yUKk